Privacy Policy & GDPR

This website, or other forwarding site, is operated by Babycaredirect Limited, a company registered in England and Wales with company number 10748598 (BCD).  Throughout the website, the terms “we”, “us” and “our” refer to BCD.

BCD purchase secondhand prams and related accessories and recondition them for onward sale.  By visiting our website and/or selling us your secondhand pram or any related accessory, you engage in our “Service” and you agree to be bound by the terms of this Privacy Policy.


We comply with the Data Protection Act in all our dealings with your personal data.

GDPR 2018

We comply by having this policy in place which is easily accessible and available upon request. We make clear how your information is used and make it as easy to withdraw consent of any kind as it is to give. We do not actively sell any data to third parties or knowingly disclose it. Deleting online accounts if you have not made a purchase will remove your data. If you wish to withdraw consent after a purchase we can be easily contacted to withdraw any consent given with the exception of records we legally have to keep to comply with HMRC and local trading laws, this is in the main applicable to used goods purchase as sale.


In general you can visit our website without telling us who you are and without revealing any information about yourself, however page tracking cookies are in operation which track IP information . If, however, you use our site and decide to register you will be asked to provide certain information such as your contact details. We will store this data and hold it on our computer or otherwise.

When you sell to us or buy from us, we collect the personal information you give us such as your name, address and email address.

When you browse our website, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing: With your permission, we may send you emails about our website, new services and other updates. We only send marketing emails at a maximum frequency of once in any calendar month, unless there is an error which we need to notify you of.


1. How do you get my consent?

When you provide us with personal information to complete a transaction sales or purchase (after accepting our Online Valuation or paying for goods in full or payment plans), provide us with your account details or PayPal email address or arrange for a collection, you consent to our collecting it and using it for that specific reason only we are unable to accept orders without this information.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say yes or no. Joining our online registration is for mailing and notification purposes and you do so by creating an account this can be withdrawn by deleting the account or emailing

2. How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at

Please note we are required to keep records of all transactions for 6 years for HMRC and trading regulation purposes but use of your data will be limited to this only if you withdraw consent.


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.


Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction and warranty period. After that is complete, your purchase transaction information is archived. We are required by HMRC to keep records for 6 years for both sales and purchased after the warranty period or one year which ever is the longer data is password protected and not accessed for any purpose other than accounting, HMRC or other legal party enforced requests.


In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. 

When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. This is in the main PayPal payment services or any other offered services which are third party.


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default.


By using this site, you represent that you are at least sixteen years of age or thirteen with parental consent. Orders must be placed by age sixteen and over.


We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this Privacy Policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our company is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to provide our Service to you.


If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at or by mail. You have the right to see personal data (as defined under the Data Protection Act) that we keep about you free of charge. Any request should be sent to:


What are cookies?

Cookies are small text files placed on your computer by the websites that you visit. They make your online interactions faster and easier.

Types of cookies

On this website we use two types of cookies:

Session Cookies: These are temporary cookies which are stored during your browsing session. They are automatically deleted from your computer or device when you close your browser.

Some of the things we use session cookies for include:

  • allowing you to move from page to page on our website
  • remembering what you have in your shopping basket
  • allowing us to take complete your valuation request

Persistent Cookies: These are cookies which are not deleted from your computer or device after you have visited our website. These cookies help us to remember you and your preferences when you come back to this website.

Some of the things we use persistent cookies for include:

  • remembering your journey around our website
  • remembering your preferences when you come back to our website
  • allowing you to interface with social media sites

Cookies we use

The table below contains details of the cookies we use and why. The data we collect and record via cookies are completely anonymous. The data will never contain any of your personal details.

Cookie NamePurpose
Coremetrics, Google AnalyticsCollects information about how our visitors use our website. We use this information to help us improve the website. These cookies collect information in an anonymous form such as the number of visitors to our site, where visitors have come to the site from and the pages they visited.
AvailProvides our visitors with recommendations on what other customers have browsed and purchased on our site. This also allows our customers to participate in our social community of WeBuyAnyPram.
ReevooEnables our customers to read and write reviews on products.
TradedoublerShows us how our visitors find our website, which helps us identify which online channels are the most effective. We may reward certain external websites for sending visitors to our website
ResponsysThis cookie allows us to track if our visitors have come to our website through our e-mail channel, allowing us to send better and more relevant e-mails to our customers
Addthis, TwitterAllow our visitors to interface with Facebook and Twitter.
AffilinetAllows us to analyse marketing success and SEO. Also use targeted advertising online.
Scene7Allows our visitors to be served product images
DoubleclickShows us those visitors who use a search engine and click on a paid advertisement, helping us improve our online marketing channel and provide a better customer experience.
Akismet Anti-Spam Allows us to manage and prevent spam.

How do I manage cookies?

Most web browsers allow you to control cookies through your browser settings. You can check how to manage cookies by clicking on the link below which relates to your browser:

Microsoft Internet Explorer

Google Chrome


Mozilla Firefox

If your web browser is not detailed above or you are using a mobile device, please consult your user manual or online help guide for details on how to control cookies. To find out more about cookies and how to manage them, you may wish to visit

Please remember that all of the links above are third party websites. We do not endorse them and are not responsible for their contents.

What happens if I disable cookies?

If you disable cookies it may affect the service you receive from our website. For example, you may not be able to:

  • view images
  • complete forms
  • see other customers' reviews or write reviews

Please remember that if you wish to disable cookies you will need to do this each time you visit our website.

Our Cookies Policy does not cover any third party websites that are linked to WeBuyAnyPram. If you click through to these websites, they may set cookies on your computer. To understand which cookies are used by these companies and how they use your data, please read their privacy and cookies policies. We accept no responsibility or liability for these third party websites.